Target pulled “Baby Daddy” Father’s Day cards from the stores after a firestorm of complaints.
American Greeting (the creator – manufacturer ) and Target have issued apologies as many folks voiced their opposition to the cards.
Many of the complaints centered around the cards targeting a stereotype of a particular ethnic group.
Target’s “Baby Daddy” cards gained widespread attention, Takeisha Saunders shared an image of the card to Facebook. She stated it was the only card that featured a Black couple and the term “baby daddy” was offensive as the term is used to describe a deadbeat father.
A commenter on Saunders’ post responded that the inside of the card did have the word “Father” and “Husband to the objection of Saunders.
Had quickly caught on and started talking about finding the “offensive” card in local stores.
So this is what @Target thinks about black families, that we have baby daddy’s and not father, SMH, this is why we have to start pulling our resources because we have to separate, come in to UNITY , and help ourselves and own our own stores pic.twitter.com/oUi852Uy1b
— Taliah (@taliahpasha) June 12, 2018
“Thanks for sharing this with us. We assure you it is never our intention to offend our guests with the merchandise we provide. We sincerely apologize to anyone this particular card has offended. Please verify the store location this was displayed so we can share your feedback.”